19th century Malaya was the destination for many Chinese immigrants seeking fortunes amid the boom of tin mining and other industries in the West Peninsular.
Among them was Mr. Sitt Kun Shan, who was brought up from a bakery family from Zhen Jiang, China. Picking up the family tradition, he and his wife founded his own baker business in Ipoh New Town in 1918.
Taken from Hokkien terms, the name Guan Heong signifies a passion to serve the original, high-quality taste of traditional pastry to his customers. The philosophy is simple, but true: we must present fresh pastry using high quality ingredients.
With the hard work of Mr. Sitt Kun Shan and his workers, the business grew from selling biscuits and Hokkien noodles, to offer a wide variety of products.
This includes Heong Pheah, Pong Pheah, Salted Tau Sar Pheah, peanut candy, sweet sesame crispies, sweet rice crispies, bridal cakes, mooncakes and many more.
Demand grew, particularly in the biscuits segment — so much so that Mr. Sitt Kun Shan made a bold decision to focus solely on biscuit making. Noodle production stopped, and he even travelled back to China to bring in more staff from his home village to work in the expanded bakery.
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