The reason behind our name — Vase
It came from Validation as a Service (VaaS), when pronounced sounds like vase, so we are Vase. Vase started from the frustration that there was no easy way to know whether or not we are building a product that people love. Traditional consumer research companies are built to cater to large enterprises, making it simply too costly for small businesses to do research.
Even then, current solutions for large enterprises are painfully slow and expensive. Consumers today make decisions based on what their friends and family shared yesterday, not 3 months ago. Current solutions in the market just can’t keep up.
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